Pricing too low leaves money on the table; too high drives customers away. Learn data-driven pricing.
Pricing Models
| Model | Formula | Best For |
|---|---|---|
| Keystone | 2x wholesale | Competitive markets |
| Premium | 3x wholesale | Branded, unique |
| Value-based | Perceived value | Exclusive designs |
| Penetration | 1.5x | New brand launch |
Competitive Analysis
Research 3-5 competitors. Price within 10-15% of market. Justify premiums with quality/service. Use psychological pricing (.99 endings). Holycome provides MSRP and competitive data.
Margin Protection
Never compete on price alone — compete on value. Bundle to increase AOV. Offer exclusive designs. Use MAP pricing for premium lines. Holycome enforces MAP for partners.
Frequently Asked Questions
What markup do successful jewelers use?
2.5-3x is standard. Premium brands use 4x+. Start with keystone and adjust.
How often should I change prices?
Seasonally (4x/year), not daily. Customers find frequent changes confusing.
Conclusion
Holycome provides pricing guidance and MAP protection. Contact service@holycome.com.
