Confusing terminology leads to compliance issues. This guide clarifies gemstone terms for retailers.
Terminology Reference
| Term | Material | Tests As | Legal Label |
|---|---|---|---|
| Natural Diamond | Carbon | Diamond | Diamond |
| Lab Grown Diamond | Carbon | Diamond | Lab Grown/Lab Created |
| Moissanite | SiC | Moissanite | Moissanite/Diamond Alternative |
| CZ | ZrO2 | Not diamond | Cubic Zirconia |
| White Sapphire | Al2O3 | Not diamond | White Sapphire |
Compliance Rules
FTC requires clear disclosure of lab-grown origin. Never call moissanite 'synthetic diamond' (different material). 'Diamond alternative' is acceptable for moissanite. Mislabeling risks fines and reputational damage.
Holycome Compliance
All stones clearly labeled. Certificates state origin. Product descriptions are accurate. We provide compliant marketing materials to partners.
Frequently Asked Questions
Is moissanite a 'fake diamond'?
No — it's a genuine gemstone with its own properties, not an imitation.
Can I say 'better than diamond'?
Avoid absolute claims. Say 'more fire' or 'more affordable' — factual comparisons are fine.
Conclusion
Holycome ensures full compliance in all labeling. Contact service@holycome.com for marketing templates.
