Pricing determines profitability. Learn markup strategies, psychological pricing, and competitive positioning.
Markup Strategies
| Strategy | Markup | Margin | Best For |
|---|---|---|---|
| Keystone | 2x | 50% | Competitive markets |
| Premium | 3x | 67% | Branded, unique |
| Luxury | 4-5x | 75-80% | Exclusive, high-end |
| Penetration | 1.5x | 33% | New brand, volume |
Psychological Pricing
End prices in .99 or .95 ($299 not $300). Anchor with comparison ('$599 value, now $299'). Bundle for perceived value. Tier pricing (good/better/best). Holycome provides MSRP guidance.
Holycome Pricing Support
We provide suggested retail prices. Competitive analysis for your market. MAP (minimum advertised price) for premium lines. Volume pricing to protect your margins.
Frequently Asked Questions
What markup should I use?
Most jewelry retailers use 2.5-3x markup. Start with keystone (2x) and adjust based on competition.
Can I negotiate wholesale prices?
Yes — volume discounts at 50, 200, 1000 pieces. Contact for custom quotes.
Conclusion
Holycome provides pricing guidance to protect your margins. Contact service@holycome.com.
