Trade shows generate leads and sales. Learn to make the most of every show.
Major Jewelry Shows
| Show | Location | Timing | Focus |
|---|---|---|---|
| JCK Las Vegas | Las Vegas | June | Largest, all categories |
| MJSA Expo | New York | March | Manufacturing, tools |
| Hong Kong Jewellery | Hong Kong | Feb/Sep | Asian sourcing |
| Atlanta Jewelry Show | Atlanta | Various | Regional, affordable |
Show Strategy
Set clear goals (leads, sales, brand awareness). Train staff on pitch and qualifying. Collect emails for follow-up. Offer show-only specials. Follow up within 48 hours. Holycome attends select shows — ask for schedule.
ROI Calculation
Total cost (booth, travel, inventory) / leads or sales = cost per lead/sale. Target: <$50/lead, <$500/sale. Track which shows perform best. Holycome provides show support for key partners.
Frequently Asked Questions
Which show should a new buyer attend?
Start with regional shows (lower cost). JCK is the industry standard but expensive.
Does Holycome attend trade shows?
Yes — select major shows. Contact us for current schedule and to schedule meetings.
Conclusion
Holycome partners can meet us at trade shows. Contact service@holycome.com for schedule.
